B3K Prosperity appoints Justin Salters Interim Executive Director

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For Immediate Release

B3K Prosperity appoints Justin Salters Interim Executive Director

Organization to launch search for first permanent CEO in Fall

Bakersfield, Calif. (Sep. 1, 2023) – The Leadership Council of B3K Prosperity today announced it has retained Justin Salters as its Interim Executive Director.

Salters succeeds J.P. Lake, who served as Executive Director for B3K Prosperity since early 2022.

“We thank J.P. for his service over the past eighteen months and look forward to his continued engagement with B3K Prosperity,” said Greg Bielli, President and CEO of Tejon Ranch and a member of the B3K Prosperity Leadership Council. “At the same time, we’re pleased to expand Justin’s role. He brings a deep familiarity with B3K Prosperity and an understanding of both the content and context of our work. We look forward to his leadership as B3K Prosperity navigates an evolution to meet our region’s critical need for economic development leadership.”

Salters, owner of a local strategic communications firm, has served as a consultant to B3K Prosperity since 2021.

“I’m honored to have the trust and confidence of the Leadership Council, and I look forward to leading our team through until the hire of our first permanent CEO,” said Salters. “B3K Prosperity has an incredible foundation, and I’m excited to devote more of my time and energy to help this initiative succeed by growing Quality Jobs and building pipelines that connect workers from disadvantaged and disinvested communities with those jobs. There’s a lot of work to be done, but I’m confident we can come together to expand opportunity, address disparities and build a more inclusive and equitable future for everyone in our community.”

B3K Prosperity expects to hire a permanent President and CEO within six months.

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B3K Prosperity is the leading, region-wide economic development organization for the Bakersfield-Kern region. Our mission is to bring our region together to imagine, engineer, and build the next era of success, where all people prosper and businesses thrive. We’re committed to growing the number of Quality Jobs in our region by investing in traded sectors and improving our regional competitiveness. Learn more at www.b3kprosperity.org.

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